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Defensive Marketing

About Defensive Marketing

Defensive Marketing image

If your brand is #1, you’re on defense. We can advise whether to attack yourself, strike back, or grow the market you already dominate.

Defensive Marketing Options

Target Mover image

Target Mover

To stay that one step ahead of the competition you have to continually re-invent yourself by offering your customers a new and improved choice before your competitors catch up.

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Attack Blocker image

Attack Blocker

Smart market leaders know that strong competitive moves must be blocked early to deny the competition a chance to dig in.

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Pie Grower image

Pie Grower

If you dominate your market there’s only one real way to continue growth - instead of chasing a bigger slice, start making a bigger pie.

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Strengths

Weaknesses

Timing

Budget

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