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Plumrose

Keeping Plumrose King of canned hams

Plumrose image

When Plumrose decided to reverse the decline in canned ham sales by introducing ring pull openers, it asked MindWars to help make its canned ham range look good enough to eat.

Plumrose Options

Plumrose 340g Varieties image

Plumrose 340g Varieties

With historical links to the Danish Monarchy, Plumrose’s packaging was given a revolutionary makeover to re-establish their premium qualities.

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240g Varieties image

240g Varieties

With historical links to the Danish Monarchy, Plumrose’s packaging was given a revolutionary makeover to re-establish their premium qualities.

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Innovative Ring Pull image

Innovative Ring Pull

By adding a ring pull to the Plumrose range, an opportunity was created to revamp the entire Plumrose image. The end result required global co-ordination to ensure deadlines and a quality finish were achieved.

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Frankfurt Packaging image

Frankfurt Packaging

Research revealed most consumption of canned frankfurts was in a party environment. Mindwars was asked to revise the pack to reflect their festive flavour.

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