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Norman

About Norman

Norman image

When Norman Data Defense Systems started retailing in Australia, MindWars was asked to develop new packaging, advertising, manuals and point of sale that went global.

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Software Packaging image

Software Packaging

A visual metaphor of a bug attacking a circuit board was to used to help buyers understand the then-new concept of a computer virus and the need to control it.

The arrows were tipped with replicas of those used by original norman warriors.

Each product was color coded throughout all communications for easy identification.

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Brochures

Sales Brochures were developed to project the new Norman image and highlight the unique features and benefits of the entire product suite.

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Point of Sale

Instore Point of Sale for each product followed a common theme and offered plenty of stand out and pack identification.

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Exhibitions

MindWars produced an award winning modular, portable exhibition design capable of being used either as a large or small scale trade display.

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Press Advertising

When the financial papers ran a story highlighting the millions of pounds lost by UK banks to hackers, MindWars developed this timely and topical press ad to promote Norman’s Data Defense Systems.

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Half Page Magazine Ad image

Half Page Magazine Ad

NVC’s credentials were enhanced with this ad highlighting its successes in world anti virus ratings.

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Full Page Magazine Ad image

Full Page Magazine Ad

Norman’s “attack first” message was delivered in specialist computer magazines using full page color ads such as this.

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Background

Response

Outcome

Testimonial

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