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Kraft

About Kraft

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Kraft turned to MindWars to update packaging of its Mayonnaise range and help promote spreads and dips.

Kraft Options

Spreads Sampling image

Spreads Sampling

To promote Kraft’s new range of Spreads and Dips, MindWars developed tasty point of sale to go with the instore sampling table.

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Spreads Point of Sale image

Spreads Point of Sale

To promote Kraft’s new range of Spreads and Dips, MindWars ensured point of sale for instore sampling had plenty of appetite appeal.

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Spreads Promotion

Kraft’s Dips and Spread Spreads typically enjoy a major sales spike around grand final time every year. Mindwars developed this instore promotion to drive the sales spike further.

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Dips Party Packs

In recognition of typical consumption patterns, Kraft commissioned MindWars to develop a range of promotional Party Packs that bundled different varieties together to promote trial of other flavours.

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