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About IXL

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MindWars has helped IXL to assert its leadership in the Fruit Spreads market with new product launches, brochures, packaging and promotions.

IXL Options

New Tubs Launch image

New Tubs Launch

When IXL launched their innovative new range of conserves in reusable plastic containers, MindWars was commissioned to help.

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Collectables Launch

When IXL launched its range of jam for kids in a series of collectable glass tumblers with popular animated characters, MindWars was asked to help with the: launch; sample kits; sales presenters, and consumer promotions.

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Point of Sale

To promote IXL Collectables new range of Disney character glasses, MindWars developed some striking Point of Sale to highlight the new range.

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MindWars developed this appetising brochure on behalf of IXL to promote their premium range of fruit conserves.

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When IXL decided to develop a “Back to school” pack full of their delicious fruit bars in a handy reusable Lunch Box, MindWars was given the job of putting this package together.

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100% Bliss Promotion

To support IXL’s 100% Fruit range MindWars developed and ran this 100% Bliss promotion through selected key accounts.

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Collectables Promotions

With every new series of character glasses, MindWars would run an instore promotion such as this “Win A Trip to Disneyland” one for the new Snow White range of IXL Collectables Jam.

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IXL Trade Promotions

In a tactical response to competitive activity, MindWars designed and ran a trade promotion offering retailers scratchies that could win a large amount of cash as well as instantly redeemable cash rewards.

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