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Television Campaign

About Television Campaign

Television Campaign image

For The Big’s TV campaign a series of humurous scenarios were developed to demonstrate that you could find anything you want in the Big Color Pages from advertisers who were just that little bit keener the rest.

Television Campaign Options

What do I want? image

What do I want?

All Big Color Pages TVC’s opened with this “what do I want, what do I need“ scenario.

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Keen Repair Man image

Keen Repair Man

A keen repair man demonstrate his willingness to happily get stuck into it.

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Walk Over Hot Coals image

Walk Over Hot Coals

Our determined flower delivery service walks over hot coals to get the job done.

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Wrapped in a Bow image

Wrapped in a Bow

Would you like a ribbon and a bow with your next service?

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Red Carpet Treatment image

Red Carpet Treatment

Shoppers are reminded they will be welcomed with red carpet service.

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Anything You Need image

Anything You Need

All TVC scenarios ended with a close up of the directory and the Big’s “Anything You Need” promise.

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Background

Response

Outcome

Testimonial

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