MindWarsBranding...

Why Brand?

About Why Brand?

Why Brand? image

Consumers know brands have an image to live up to and they're prepared to pay more for a piece of that image and reassurance.

Why Brand? Options

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Brands Live On

A good brand can outlast its creators, it’s managers and even its current consumers. They will live and grow in consumers minds for as long as the brand remains a relevant, visible and trusted symbol.

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Brands Authenticate

Brands have claimed a place in consumers minds because they authenticate the source of a product and the level of performance they can expect.

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Brands Keep Promises

Successful Brands deliver on their promises. They promise a replicable level of performance everytime you interact with the brand. If not, the brand will fail.

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Brands Reassure

By continually delivering on their promises, Brands reassure their customers making them feel more comfortable with their buying decisions.

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Brands Transform

It’s a fact that beliefs about a brand can affect how customers perceive even physical characteristics of a product.

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Brands Differentiate

Similar products physically can be differentiated emotionally through the power of brand personality. It’s a Sony will always say more and command a higher price than a no-name me-too.

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Brands Add Value

Brands offer us a way of controlling how others percieve us. Why? Because we believe the values they symbolise are also recognised by relevant others.

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