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Brand Research

About Brand Research

Brand Research image

Brand research can help you understand how you’ve got to where you are and what you can do to get to where you want to be.

Brand Research Options

Basic Brand Research image

Basic Brand Research

To know how to get somewhere you must first know where you stand. Some basic research can tell you where your Brand is at.

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Advanced Brand Imaging image

Advanced Brand Imaging

For marketers beyond the basics, this five faceted model for evaluating brands has become popular. It demonstrates how your brand image is constructed, how the facets relate to each other, and which aspect offers you the competitive edge.

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3D Brand Motivations image

3D Brand Motivations

There are two motivations behind a purchase. One buyers will admit. One they can’t. No prizes for guessing the stronger motivation. Discover the rational and emotional sales triggers for your brand.

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Strengths

Weaknesses

Timing

Budget

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