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Brand Repositioning

About Brand Repositioning

Brand Repositioning image

Struggling brands can be brought back to life by repositioning them so they are more buyable to consumers. Contact MindWars for more information.

Brand Repositioning Options

Classic Repositioning image

Classic Repositioning

If your message isn’t being welcomed it could be time to concentrate on current consumer perceptions and find new ways of connecting with them in the classic Ries&Trout manner.

Contact MindWars for more information.

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Context Reframing image

Context Reframing

Context reframing is about turning an undesirable brand into a more desirable one by communicating its advantages in another context. Contact MindWars for more information.

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Content Reframing image

Content Reframing

Content reframing takes an undesirable brand and reframes what it means to consumers so it becomes more attractive to them. Contact MindWars for more information.

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Strengths

Weaknesses

Timing

Budget

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